Che cosa è Ehime?: Ehime sits along the Seto Inland Sea, where gentle waters and sunlit orchards shape a laid-back dining rhythm. Menus frequently feature sea bream, with taimeshi appearing in two well-known styles: rice cooked together with the fish, or sashimi layered over hot rice with a savory sauce. Casual counters and port-town markets serve local comforts such as jakoten (fried fish cakes), while citrus like mikan and iyokan brighten broths, marinades, and desserts. In Imabari, charcoal-grilled skewers and other hearty plates speak to an everyday grill culture that pairs naturally with regional sake. As the former Iyo region on key maritime routes, Ehime welcomed travelers to castle towns and hot-spring inns; that movement is often said to have encouraged simple techniques, generous use of small fish, and seasonings lifted by citrus. From seaside izakaya to confectioners working with peel and juice, the prefecture offers a relaxed, ingredient-first experience that echoes the calm of Setouchi.
Che cosa è Tendon?: Tendon presents crisp, freshly fried tempura arranged over steamed rice and finished with a glossy, sweet-savory sauce. Shrimp, seasonal vegetables, white fish, squid, or anago are common toppings, and the batter is mixed to remain light so each piece keeps a delicate crunch. Some kitchens dip the tempura in sauce before plating, while others brush it lightly, creating different balances between rice and topping. The meal may appear in a donburi bowl or a lacquered box, with assortments that mix varieties or highlight a single ingredient. Condiments such as extra tare, grated daikon, or a pinch of salt sometimes accompany the set, alongside soup or pickles. Seating near the fryer can offer the aroma and sound of frying just before serving, adding a sensory note to the experience. Tendon invites a satisfying play of textures, from crackling batter to sauce-kissed rice.







